Businesses that use motion media animation to capture the
attention of audiences are smart. They know exactly what it takes to captivate
the audiences, stopping them from changing the channel when their advertisement
comes on. For that brief moment, the business feels accomplished, as they have
managed to grab the attention of the viewers. Have other businesses taken
notice?
They sure have! Other businesses, be it large or small, have
started using animation in their advertisements to increase engagement. Businesses
that have yet to implement this strategy should read to see how their
competitors are taking complete advantage of motion media animation. Here are five
reasons why businesses use motion media in their advertisements:
1. Grab the Attention of their Audiences
They do not want their target market to change the channel
or close the ad when its pops up online. No, they want them to watch it
intently and build their interest in the product they are selling. In order to
grab their attention, they created animated ads.
They share the ads on their social media accounts such as
Twitter, Facebook, and Instagram. After viewing the 15 or 20 second ad, the
viewers will be able to share it with their circle of friends or followers
easily with just a click of the mouse.
2. Familiarize Audiences with Their Brand
Businesses do not want to be forgotten, but they want to be
remembered. What better to ensure they remain in people long-term memory than
by creating an animated character to represent their brand? If their animated
character becomes a hit with audiences, their ad has a chance to go viral.
3. Conveying Statistics through Animation
You want to convey statistics about your product, service,
or business to your audience. Most people do not have the patience to sit
through numbers and charts, as they are viewed as dry and boring content.
In order to ensure your audiences pays attention to the
numbers you are conveying through your advertisement, you have to be smart on
how you go about it. You animated charts, graphs, and infographics to tell your
audience about your company. You can add humor to it or have an animated
character go through them.
4. Use 2D Animation in Traditional Advertisements
If you want to make a traditional video, you can have 2D
backdrop rolling in the background with some message. It is a wonderful and
useful way to make boring videos a little more entertaining. You do not have to
integrate this animation technique in a traditional advertisement, but create
an advertisement using just this technique.
5. Use 3D Animations for Other Services
Businesses have started to use 3D animations as part of
their work. They have begun to create training and explainer videos for
employees. For their customers, they have begun to create product demos to
provide them with a clearer picture of how the product or service works.
For most businesses, using motion media animation in their
advertisements has become a strategy to conquer the market.
